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How All Steak Attracted More Customers & 

Increased Revenue Every Month

ORGANIC STATS

+155%

WEB TRAFFIC GROWTH

3k -> 8k Monthly Traffic

+28

Top ranking keywords

Google Search Top 3

+40

SERP FEATURES

SERP = Search Engine Results Page, these are things like featured snippets, local pack rankings, and image carousels that increase visibility beyond just a standard result.

FACEBOOK ADS

500k

IMPRESSIONS IN 1 MONTH

GOOGLE ADS

5k

CLICKS

For Under $300 In 1 Month

CUSTOMER INSIGHTS

  • More new visitors & out-of-towners than ever before.
  • Increased retention & repeat customers but biggest impact was attracting a younger audience (21-26) & travelers. 

Challenges

  • Needed to attract new visitors from outside Cullman to maintain steady business growth.
  • Needed a cost-effective way to drive awareness while converting those aware customers into actual diners.
  • Instagram Ads Were Ineffective: Despite multiple optimizations, customers did not engage with Instagram ads, leading to a shift in budget to Facebook for better results.

How We Did It!

Hint: We held ourselves to higher standards than the marketing industry does.

Our 3 Pronged Approach to Success

When we first started working with All Steak, we had one clear objective—increase revenue. To do that, we needed to bring in new customers, and that meant executing a strategy that built awareness, drove conversions, and ensured long-term traffic growth.


We approached this using a three-pronged strategy:


1. Identifying What Customers Are Searching For & How They Convert

Before launching ads, we needed to understand what potential diners were looking for online and how they decided to visit a restaurant like All Steak.

  • We implemented Facebook, Instagram, and Google Ads to start gathering data.
  • Within two weeks, we started seeing clear trends:
  • Instagram was expensive and ineffective for engagement.
  • Facebook delivered the lowest cost per impression, making it perfect for brand awareness.
  • Google Ads drove the most direct conversions, including reservations.


2. Optimizing Paid Ads for Awareness and Conversions

Based on our findings, we optimized the ad strategy:

  • Facebook became the primary awareness driver, acting as a digital billboard with a low CPM ($1.02) and high impressions (500,000+ in peak months).
  • Google Ads became the conversion engine, optimized for reservations and walk-ins, delivering over 5,000 clicks for under $300 in July alone.
  • Instagram received minimal budget after testing confirmed it wasn’t producing strong results.


3. Long-Term SEO Growth for Sustained Traffic

While ads provided immediate traffic, we wanted to ensure All Steak would continue gaining customers without relying solely on paid ads.

  • We built dedicated blog content to rank for key search terms.
  • We acquired backlinks to increase authority and organic visibility.
  • We expanded high-intent keyword rankings, moving from 10 keywords in Google’s Top 3 to 38 and gaining 40 additional keywords in SERP features.


By executing all three strategies together, All Steak became impossible to miss online. Whether through Facebook awareness, Google Ads conversions, or SEO-driven organic traffic, customers were continuously exposed to the brand—leading to consistent month-over-month revenue growth.

Facebook Ads for Awareness

(Like a "Digital Billboard")

Strategy: Facebook Ads focused on high-quality food visuals and behind-the-scenes kitchen videos.

  • Best Performing Content:
  • Videos of steaks being cooked → Higher engagement & shares.

  • Target Audience: Drive markets & travelers looking for a fine dining experience.

  • Best Month: 500,000+ impressions in July alone!

Facebook Ad Results

  • Clicks: 2,974
  • Impressions: 3.1 Million
  • CPC: $1.08 (vs. industry avg. $1.50-$2.50 for restaurants)
  • CPM: $1.02 (extremely low cost for restaurant awareness ads!)

 Google Ads for Conversions (Reservations & Clicks)

Strategy: Conversion-based Google Ads targeted high-intent local searches like:

  • “Best steakhouse in Cullman”
  • “Fine dining near me”
  • “All Steak reservations”


Best Month: Over 5K clicks for just $300 in ad spend


Why It Worked: Google Ads drove direct action → Many customers came in saying they saw the Facebook ads but Googled the restaurant before visiting.


Google Ad Results

  • Clicks: 11,859
  • Impressions: 566,669
  • CPC: $0.23 (vs. industry avg. $1.50-$3.00 for restaurants)
  • CTR: 2.09% (vs. industry avg. ~1% for restaurant search ads)

SEO Strategy for Long-Term Growth

Goal: Improve organic rankings so All Steak could get consistent free traffic without relying solely on ads.

Keyword Wins:

  • Top 3 Rankings Increased: From 10 → 38 top-ranking keywords!
  • New SERP Features: 40 keywords now show in Google features like “Local Pack,” “People Also Ask,” & “Image Carousels”.
  • Search Volume Growth: Organic visibility increased by 155%.

SEO Growth Results

  • Website Traffic: 3,287 → 8,396 visitors/month (+155%)
  • Backlinks: 257 → 201 (drop due to cleanup of low-quality links, improving domain authority)
  • Top 3 Keywords: 10 → 38

Client Testimonial

"The biggest change has been the number of new faces & out-of-town visitors coming in, many telling us they saw our ads. Hatch helped us get in front of the right audience while keeping costs low."
– All Steak Management Team

Conclusion

All Steak’s success with Hatch is a testament to the power of a data-driven, multi-channel marketing approach. By combining targeted advertising with long-term SEO strategies, we created a sustainable growth engine that continues to bring in new customers, increase brand awareness, and drive revenue every month.


When we first partnered with All Steak, the challenge was clear—how do we bring in more diners, especially from outside the local area, while maintaining cost efficiency? Through a structured approach of testing, optimizing, and scaling, we identified what worked, eliminated what didn’t, and fine-tuned a strategy that delivered measurable results.


The combination of Facebook Ads for awareness, Google Ads for conversions, and SEO for long-term growth ensured that All Steak remained highly visible to potential customers at every stage of their decision-making process. Facebook and Instagram played the role of a digital billboard, keeping the restaurant top-of-mind with millions of impressions, while Google Ads acted as the conversion engine, driving thousands of clicks and reservations. SEO completed the strategy by securing top rankings for high-intent keywords, ensuring continued traffic growth without increasing ad spend.


This three-pronged approach not only maximized All Steak’s advertising budget but also allowed the restaurant to dominate the digital space in Cullman and beyond. Customers searching for a high-quality dining experience couldn’t avoid seeing All Steak in their feeds, search results, and social platforms. More importantly, this exposure translated into real, trackable business growth—an increase in out-of-town visitors, younger customers, and repeat diners.


Through constant analysis, we also learned valuable lessons along the way. Instagram Ads, despite multiple optimizations, failed to produce strong engagement. By recognizing this early and shifting that budget to Facebook and Google, we dramatically improved performance while reducing waste. This kind of agility is what separates good marketing campaigns from great ones—the ability to pivot based on real-world data and continuously improve results.


The biggest takeaway from All Steak’s case study is that effective digital marketing isn’t just about running ads—it’s about building a system that captures customers across different touchpoints. Whether someone first encounters the brand through a Facebook ad, searches for "best steakhouse near me" on Google, or finds an article ranking All Steak among the top restaurants in the area, the goal is the same—to turn awareness into action and action into repeat business.


What’s Next for All Steak?

Looking ahead, All Steak’s marketing strategy will continue evolving. With strong SEO foundations and high-performing ad campaigns, the next step is to expand keyword targeting, introduce new ad variations, and continue increasing visibility among key customer demographics. More importantly, by scaling what already works, we can ensure sustained growth without wasted ad spend.


Want to See Similar Growth for Your Business?

All Steak’s success isn’t unique to their restaurant—it’s the result of a proven strategy that works across industries. Whether you’re a restaurant, hospitality business, or service provider, the principles remain the same: get in front of the right audience, optimize for conversions, and build long-term visibility that keeps customers coming back.

If you’re ready to take your business’s digital marketing to the next level, let’s talk. Schedule a free consultation today and see how Hatch can help you drive real, measurable growth.

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