A green logo for hatch with a speech bubble.

Rock the South

Doubling Down on VIP Sales


Challenge: Rock the South, a renowned music festival, aimed to significantly increase their VIP ticket sales for the 2021 event. The goal was ambitious: to double sales in a shorter timeframe than ever before.


Solution: Hatch stepped in with a strategy that leveraged the festival's previous buyer data, crafting personalized marketing messages targeted at the right audience. By analyzing past purchasing behaviors and preferences, Hatch devised a communication plan that resonated deeply with potential VIP ticket buyers.


Results: The results were remarkable. Rock the South 2021 saw its VIP ticket sales double in half the time compared to previous events. This success was a testament to the power of targeted digital marketing and the precision of Hatch's data-driven approach.

A group of people are standing in a crowd at a concert with their hands in the air.
A crowd of people are sitting in front of a stage at a concert.

At the Station 2023

A Launch Like No Other


Challenge: Introducing a new festival is always a gamble, with success hinging on the ability to generate buzz and sell tickets quickly. For At the Station 2023, the stakes were high to achieve a sell-out event within the critical first 48 hours.


Solution: Hatch employed an innovative strategy, tapping into an SMS database of past festival-goers to directly reach potential buyers. This approach ensured immediate and personal engagement, highlighting the festival's unique selling points and creating a sense of urgency.


Results: The gamble paid off, with At the Station 2023 selling out completely in under 48 hours. This rapid success showcased Hatch's expertise in leveraging direct communication channels and its ability to create compelling, timely marketing campaigns for event launches.



A large crowd of people are standing in a field at a concert.
A crowd of people are standing in front of a stage at a concert.

Zydeco

Revitalizing a Historic Venue


Challenge: Zydeco, a small yet historic venue, faced the challenge of increasing ticket sales while maintaining its unique charm and appeal. The goal was to see a significant impact on sales without compromising the venue's legacy.


Solution: Hatch's strategy focused on re-engaging past buyers through direct and personalized marketing efforts. By identifying and reaching out to previous attendees with tailored messages, Hatch was able to rekindle interest and loyalty towards Zydeco's events.


Results: The impact was immediate and profound. Zydeco saw a consistent increase in ticket sales, with Hatch's services paying for themselves within the first two days of implementation. This success story highlights Hatch's ability to breathe new life into historic venues, ensuring they remain vibrant and relevant in today's competitive entertainment landscape.


A crowd of people are standing in front of a stage at a concert.
A crowd of people are dancing in a bar.
A yellow button that says request a demo on it
Share by: