Remarketing Strategies: How to Convert Visitors into Customers

Getting potential customers to visit your website is just half the battle—the real challenge is getting them to convert. The reality is that 97% of website visitors don’t make a purchase or inquiry on their first visit. That’s where remarketing comes in.

Remarketing strategies allow businesses to re-engage past visitors, remind them why they were interested in your product or service, and increase conversion rates. Whether through Google Ads, Meta Ads, or email marketing, remarketing helps turn casual visitors into paying customers.

Even if customers don’t purchase immediately, there are several tactics to maximize conversion opportunities:

• Abandoned Cart Automations: Nearly 70% of e-commerce shoppers abandon their carts before checking out. Setting up automated emails can gently remind these visitors to return and complete their purchase, turning potential losses into sales wins.
• Retargeting Ads: Keep your brand fresh in the minds of visitors who leave without buying. Platforms like Facebook, Instagram, and Google allow for retargeting ads that coax visitors back when they're ready to buy, effectively recapturing lost sales.
• Paid Search: This approach brings quality traffic based on consumer demand. By balancing text and product listing ads, businesses can drive both new and returning visitors to their sites, enhancing engagement and potential conversions.
• Reviews and Recommendations: Encourage customers to share their purchase experiences, creating valuable social proof for your site. Follow up with suggestions for other products they might like, fostering a personalized shopping experience that can lead to additional sales.

Integrating these strategies ensures that you stay top of mind for potential customers, breaking through the noise and nudging them back to your website when they're ready to make a purchase.

At Hatch Strategies, we help businesses implement effective remarketing campaigns that drive repeat website visits, lead generation, and sales. If you need help with Google and social media remarketing, our team can create a custom strategy to bring back lost leads.

In this guide, we’ll explore how remarketing works, why it’s essential for business growth, and how to use it effectively across multiple platforms.

What is Remarketing (and Why is It Important)?

Remarketing (also called retargeting) is a digital marketing strategy that targets users who have previously visited your website but didn’t convert. These users see your ads across Google, social media, and other websites, reminding them of your business and encouraging them to return.

Why Remarketing Works:

• Keeps your brand top-of-mind – Customers don’t always convert on their first visit, but remarketing ensures they don’t forget you.
• Targets high-intent users – These users already showed interest, making them more likely to convert.
• Improves ROI – Remarketing campaigns often have higher conversion rates and lower ad costs compared to cold audience ads.
• Reduces abandoned carts – Helps e-commerce businesses recover lost sales.

Example: A user visits a local law firm’s website and reads a blog about personal injury claims but doesn’t schedule a consultation. A week later, they see a Google remarketing ad with the message: "Injured? Get a Free Case Review Today!", prompting them to take action.

The Advantage of Leveraging Paid Search for Website Traffic

Paid search is a powerful tool for bringing high-quality visitors to your website. By targeting specific consumer interests, it effectively taps into existing demand. This means you attract users who are already interested in what you offer, making them more likely to engage with your site.

Benefits of Paid Search:

• Efficient Targeting: Paid search allows you to zone in on potential customers who are actively searching for products or services similar to yours. This precise targeting ensures that the traffic you receive is relevant and more likely to convert.
• Immediate Results: Unlike some organic strategies which take time to build, paid search can deliver instant visibility. This quick impact is ideal for new campaigns or when immediate results are essential.
• Engagement with Multiple Audiences: Whether you're reaching out to new visitors or re-engaging previous ones, paid search can cater to both. By customizing your ads, you can address different audience segments effectively.
• Versatile Ad Formats: Use a combination of text ads and product listing ads to capture a wider range of opportunities. Text ads can drive traffic through compelling messages, while product listings provide a visual appeal that can showcase your offerings directly in search results.

In summary, paid search not only increases your visibility but also improves the quality of traffic your website receives. By aligning with consumer intent and engaging diverse audiences, your site can achieve more conversions and sustained growth.

Best Remarketing Strategies for Converting Visitors into Customers

1. Google Display Remarketing Ads

Google’s Display Network allows businesses to show visual banner ads to past visitors as they browse news sites, blogs, and other websites.

Best Practices for Google Display Remarketing:

• Use engaging visuals and strong CTAs (e.g., “Book Now” or “Get a Free Quote”). A compelling call to action (CTA) is crucial because it serves as the tipping point between interest and conversion. When visitors are ready to take the next step, a clearly visible CTA button like "Add To Cart" or "Buy Now" ensures they can do so effortlessly. This ease of action transforms potential interest into actual sales, making the CTA not just a button, but a vital part of the customer journey. Incorporating this with engaging visuals not only captures attention but also guides users seamlessly towards taking decisive actions.
• Create custom audience segments (e.g., show different ads to people who viewed specific service pages).
• Use time-sensitive offers to encourage conversions (e.g., “Limited-Time 20% Discount”).
• Example: A med spa targets users who visited their “Botox treatments” page but didn’t book an appointment, displaying ads across beauty and wellness websites.

2. Google Search Remarketing (RLSA)

Remarketing Lists for Search Ads (RLSA) allow businesses to retarget past visitors when they perform a new Google search related to your industry.

Best Practices for RLSA:

• Bid higher on past visitors to ensure they see your ad again.
• Use exclusive messaging for retargeted users (e.g., “Welcome Back! Get 10% Off Your Next Order”).
• Target users who abandoned their cart or lead form.
• Example: A personal injury law firm retargets users who previously visited their “Car Accident Attorney” page. When those users search for “Best Car Accident Lawyer Near Me,” they see a special retargeting ad with a call-to-action.

3. Facebook & Instagram Remarketing Ads

Meta (Facebook & Instagram) allows businesses to retarget past website visitors or users who engaged with their social media content.

Best Practices for Meta Remarketing Ads:

• Retarget based on user actions (e.g., viewed product page, added to cart, engaged with a post).
• Use carousel ads to showcase multiple products or services.
• Include limited-time offers to encourage conversions.
• Example: A local gym runs a Facebook ad campaign targeting users who visited their membership pricing page but didn’t sign up. The ad offers a free one-week trial to bring them back.

4. Email Remarketing (Abandoned Cart & Lead Nurturing Emails)

Not all remarketing happens through ads—email remarketing is another powerful way to convert hesitant customers.

Nearly 70% of e-commerce shoppers abandon their carts before checking out. This is where abandoned cart automations come in, providing an effective solution to recover lost sales. If someone visits your website and adds an item to their cart but doesn't complete the purchase, these automations can kick in to send a gentle reminder, nudging them to return and finalize their transaction.



Best Practices for Email Remarketing:

• Send abandoned cart emails to remind users to complete their purchase, tapping into their initial interest to drive sales.
• Follow up with leads who filled out a form but didn’t take the next step.
• Offer personalized recommendations based on browsing behavior, enhancing the relevance of your communications.
• Example: A dentist’s office emails users who booked an appointment but didn’t confirm, reminding them to complete their booking.

This approach not only addresses the immediate opportunity of cart recovery but also nurtures potential customers, guiding them along their buying journey with strategic follow-ups and tailored content.

5. YouTube Video Remarketing

Businesses can retarget users who watched their YouTube videos with display and in-stream video ads.

Best Practices for YouTube Remarketing:

• Retarget users who watched 50% or more of your video.
• Use YouTube ads to promote case studies, testimonials, or service offerings.
• Offer a special discount or incentive for returning visitors.
• Example: A real estate agent runs YouTube remarketing ads for users who watched their home-buying tips video, encouraging them to schedule a consultation.

Strategies for Gathering Visitor Contact Information

In the digital age, collecting visitor contact information is crucial for effective marketing and building lasting customer relationships. Here are some proven strategies to help you capture those valuable details:

1. Optimize Sign-Up Forms

Create intuitive and user-friendly forms on your website's key pages. Make sure these forms stand out by using clear calls-to-action (CTAs) and minimal required fields to make sign-up quick and painless. A well-placed sign-up form can do wonders to grow your list.

2. Use Lead Magnets

Offer enticing lead magnets to encourage visitors to provide their contact information. This could be in the form of exclusive content, such as e-books, guides, or checklists that provide value. Free trials of your service, or access to premium features also work well to capture interest.

3. Implement Pop-Ups

Strategically timed pop-ups can be effective in grabbing attention. Use exit-intent pop-ups to prompt visitors who are about to leave your site to share their email in exchange for a special offer or educational content.

4. Promote Subscription Incentives

Encourage visitors to subscribe by offering incentives like discounts, early access to sales, or free shipping on their next purchase. This not only increases conversions but also builds a contact list of potential buyers.

5. Leverage Social Media

Use social media platforms to run campaigns that drive traffic to your sign-up forms. You can offer followers exclusive deals or updates in exchange for their email address. This builds your list while also engaging your social audience.

6. Utilize Customer Surveys

Deploy surveys to collect not only feedback but also contact information from engaged visitors. Tailor questions to learn what interests them, which can help you tailor future interactions more effectively.

By leveraging these strategies, you can effectively gather visitor contact information and lay the groundwork for a strong customer engagement and email marketing program.

Enhancing Customer Engagement with Welcome Automations and Behavior-Based Emails

Welcome automations and behavior-based emails are powerful tools for engaging your audience and nurturing long-term customer relationships. Here's how they can make a significant impact:

• Creating a Strong First Impression: When a new subscriber joins your mailing list, an introductory series of welcome emails can effectively introduce your brand. This series sets the tone for your relationship with the customer, offering them insights into what they can expect from your products or services. Including a special discount or offer in these emails can encourage them to make their first purchase, leading to immediate engagement.
• Engaging Customers Through Their Journey: As customers interact with your brand, automated emails can seamlessly communicate with them during pivotal moments. Whether thanking them for a recent purchase or providing helpful information as they explore your offerings, these emails can reinforce your brand's presence in their lives.
• Connecting Through Triggered Actions: Behavior-based emails, activated by specific customer actions, deliver relevant content at the right time. For example, an email showcasing product recommendations can be sent after a customer views specific items on your site, enhancing the chances of conversion. Similarly, suggesting best-selling products can captivate their interest and keep your brand top-of-mind.
• Focusing on High-Value Tasks: Automated emails not only serve your customers with timely, personalized content but also free you from manually crafting each message. This means you can dedicate more time to strategic business activities, improving other aspects of your operations.

In summary, welcome automations and behavior-based emails fortify customer engagement by establishing a positive impression, fostering interaction throughout the customer journey, personalizing messaging triggers, and optimizing your time for broader business goals.

How to Optimize Your Remarketing Campaigns for Maximum Conversions

Once your remarketing campaigns are running, continuous optimization is key to improving conversion rates.

1. Design for Conversion

A website designed with conversion in mind should have a cohesive structure that clearly conveys your brand’s value. It needs to be easy to navigate, allowing customers to reach their desired action with minimal clicks. Think of your website as a digital storefront that should be simple to explore.

• Vivid Visuals: Use high-quality images and videos to showcase your products from multiple angles. This visual inspiration can be the tipping point for potential buyers.
• Efficient Performance: Ensure your website loads quickly and that users can easily find what they’re looking for. Fast-loading links and an easy-to-find internal search button are crucial.
• Strong Call to Action (CTA): Prominent and clear CTAs like "Add To Cart" or "Buy Now" guide users smoothly toward purchasing.

2. Segment Your Audience

Not all visitors are the same—personalize your remarketing ads based on user behavior.

• Viewed a specific service page? Show ads related to that service.
• Abandoned checkout? Offer a discount or incentive.
• Engaged with your social media? Retarget them with a special offer.

3. Set Frequency Caps

Showing the same ad too many times can annoy users and lead to ad fatigue.

• Limit ads to 3-5 times per week per user to avoid overexposure.
• Rotate different ad creatives to keep content fresh.

4. Create Compelling Offers

Give visitors a reason to return and convert.

• Offer limited-time discounts or free trials.
• Provide exclusive content (e.g., “Download Our Free Guide”).
• Use scarcity tactics (e.g., “Only 5 Spots Left—Book Now!”).

5. Test & Optimize Ad Performance

Continuously improve results by A/B testing different elements:

• Ad creatives – Try different images, videos, or text.
• CTA buttons – Compare “Sign Up Now” vs. “Claim Your Free Trial.”
• Landing pages – Test different versions to improve conversion rates.

Strategic testing and experimentation are crucial to conversion rate optimization, providing insights into what truly resonates with your audience. By systematically evaluating various elements, you can identify which combinations yield the best results.

Why is this important?

• Enhanced User Experience: Testing helps refine elements that influence user interactions, making your site more engaging and user-friendly.
• Informed Decision Making: Through experimentation, you gather data-driven insights that inform your marketing strategies, leading to more effective decision-making.
• Increased Revenue: Optimizing key components of your webpage can directly impact conversion rates, ultimately boosting your bottom line.

By adopting a strategic approach to testing, you’re not just guessing what works; you’re building a foundation for sustained growth and success.

6. Encourage Peer Opinions

Leverage the power of social proof by prominently featuring reviews and testimonials. These peer opinions can significantly bolster a visitor's confidence and lead to higher conversion rates.

By combining effective website design with strategic remarketing, you create a seamless experience that not only attracts visitors but also converts them into loyal customers.

How to Boost Customer Loyalty

To truly boost customer loyalty, building a strong relationship from the outset is key. When potential customers feel connected to your brand before even making a purchase, they are more likely to become repeat buyers. Here's how you can achieve this:

1. Understand Your Audience

Start engaging with prospects through social media. Platforms like Instagram, Facebook, and Twitter offer invaluable insights into your audience's preferences and behaviors. By interacting with potential buyers online, you lay the groundwork for a meaningful connection. Encourage users to share their contact information to facilitate ongoing communication.

2. Create a Welcome Journey

Once you've captured contact details, initiate a series of welcome emails. This sequence can not only familiarize newcomers with your brand but also sweeten the deal with a special offer for their first purchase. Following these initial interactions, automated messages can keep the dialogue open at critical stages of the customer journey, ensuring your brand remains top-of-mind.

3. Leverage Customer Insights

Behavior-based triggers can personalize your communications further. Whether it’s sending product recommendations based on browsing history or informing them about popular items, these tailored emails demonstrate attentiveness and relevance. Automatically triggered messages free up your time while keeping the connection personal and valuable.

4. Solicit Feedback and Opinions

Invite customer input through surveys. These not only reveal what your audience desires but also signal that their opinions are valued. Feedback will help refine your offerings and marketing efforts, opening up new avenues for customer satisfaction and engagement.

5. Provide Enticing Incentives

Incentivize purchases by offering benefits aligned with spending thresholds. Consider offering free shipping or discounts on substantial orders to encourage immediate and future transactions. Incentives like these can reward loyalty and entice customers to return regularly.

By prioritizing these strategies, you invest in long-term customer relationships that foster loyalty and drive sustained business growth.

The Role of Efficient Website Performance in Visitor Engagement

Efficient website performance is a cornerstone for engaging visitors effectively. In today's fast-paced digital landscape, users expect a seamless online experience. When a website delivers on this expectation, it can dramatically enhance user engagement and increase the likelihood of conversions.

• User-Friendly Navigation: A well-optimized website starts with intuitive menus and navigation tools. Simplified dropdown menus categorize content meaningfully, guiding visitors effortlessly to the information they seek. This minimizes frustration and keeps users browsing longer.
• Speed and Responsiveness Page: speed is crucial—visitors are likely to abandon a site that loads slowly. Quick-loading pages ensure that potential customers remain engaged instead of clicking away to a competitor’s site. Ensuring that internal links are easy to identify and swift to load helps maintain this engagement.
• Seamless Mobile Experience: With a significant number of users accessing websites via mobile devices, responsiveness is non-negotiable. Websites must adapt elegantly to various screen sizes, offering the same level of performance as on desktops. This mobile-friendly approach keeps visitor experience consistent and enjoyable.
• Effective Internal Search Functionality: An efficient internal search feature is vital. Visitors who can effortlessly find products or information are more likely to engage deeply with the site. A prominent, easy-to-use search tool boosts user satisfaction and discovery, which can lead to increased conversions.
• The Psychological Impact of Performance: Ultimately, an efficiently performing website builds trust and credibility. When users see a smooth, professional site, it reinforces the perception that the business behind it is reputable. This intangible sense of assurance encourages users to stay longer and come back, enhancing overall engagement and fostering loyalty.

By focusing on these elements, businesses can create an online environment that not only attracts users but keeps them engaged and willing to convert.

What Elements Contribute to Creating an Engaging Website

Creating an engaging website destination involves a harmonious blend of visual appeal, user experience, and compelling content. Here's a closer look at the elements that contribute to crafting a site that captivates visitors and encourages them to take action:

1. Striking Visuals

Craft your visual content to inspire and draw visitors in. Display your products through high-quality images from multiple perspectives, allowing for interactive features like zooming. Videos should be concise yet informative, demonstrating practical uses of your products to enhance understanding and interest.

2. Seamless Navigation

Ensure that your website's structure is intuitive and user-centric. Implement drop-down menus to categorize your content efficiently. This will help users find what they're looking for swiftly. Fast loading times are crucial—visitors should not wait long for pages or links to load. Always keep search functionality easily accessible and efficient in delivering precise results.

3. Compelling Calls to Action (CTAs)

Facilitate the conversion process with clear and conspicuous CTAs. Buttons labeled with actionable prompts such as "Shop Now" or "Add to Cart" should stand out on your pages, guiding visitors effortlessly towards purchasing decisions.

4. Social Proof and Testimonials

Showcase customer reviews and testimonials prominently. Real-life experiences shared by previous buyers can significantly influence new visitors. Highlighting peer endorsements builds trust and can often tip the scales toward a purchase decision.

By integrating these elements, your website can transform from merely a digital storefront to a destination that intuitively guides visitors toward taking meaningful actions, boosting both engagement and conversion rates.

How a Live Chat Function Enhances Customer Communication and Support

In today's digital world, customers expect swift and efficient responses to their queries. Implementing a live chat function on your website can significantly enhance customer communication and support. Here's how:

• Instant Access to Assistance: Live chat allows customers to connect with your support team immediately. This real-time interaction can resolve issues faster than traditional methods like email, reducing wait times and boosting customer satisfaction.
• 24/7 Availability: Unlike phone support, which may be limited to certain hours, live chat can be available around the clock. This ensures that customers from different time zones or those who need assistance outside of business hours can still receive the help they need.
• Multitasking Convenience: Customers can engage in a live chat without interrupting their browsing experience. This seamless integration supports multitasking, allowing them to continue exploring your site while their questions are being answered.
• Personalized Experience: Live chat enables support agents to offer a more personalized service. By accessing customer history and preferences in real-time, agents can tailor their responses to meet individual needs, which fosters a stronger connection between the customer and your brand.
• Efficient Query Resolution: Quick and efficient question handling through live chat helps prevent small issues from escalating into major problems. This proactive approach not only saves time for both parties but also contributes to a positive customer experience.

Incorporating a live chat function is an effective way to improve your customer communication and support system, ensuring that you keep pace with customer expectations and technological advancements.

How Can Reviews and Recommendations Benefit a Website?

Capturing reviews and recommendations from customers can significantly enhance your website's performance. Here's how you can leverage these insights:

• Boost Credibility: Genuine feedback from real customers builds trust. When potential buyers see positive reviews, they are more likely to trust your brand and make a purchase.
• Generate Content: Customer feedback serves as unique content for your site, enhancing its search engine visibility and keeping it dynamic. When consumers share their experiences, it creates fresh material that search engines love.
• Provide Insightful Suggestions: Use reviews to suggest other products that might interest the customer. This technique not only increases sales but also enhances customer satisfaction by tailoring the shopping experience.
• Enhance Engagement: Prompting customers to leave reviews creates a two-way conversation. It helps build a community around your brand where customers feel heard and valued.
• Drive Improvements: Pay attention to what customers are saying. Constructive criticism can guide product development and help improve customer service.

Incorporating reviews and recommendations isn’t just about collecting feedback—it's a strategic move to enrich your website, boost sales, and develop stronger relationships with your customers.

Surveys play a crucial role in uncovering customer preferences by offering direct insights into their likes and interests. When businesses take the time to ask customers about their preferences, they're able to gain a deeper understanding of what products or categories hold the most appeal. This customer-centric approach enables companies to refine their offerings and enhance targeting strategies for future campaigns.

By tapping into the specific desires and needs of their audience, businesses open doors to discovering new opportunities. Surveys act as a bridge between companies and their customers, facilitating more informed decision-making and personalized marketing. Additionally, engaging customers in this dialogue not only fosters stronger relationships but also boosts customer loyalty, as they feel valued and heard.

Ultimately, leveraging surveys as a tool for gauging customer preferences can lead to more successful product development, improved customer satisfaction, and increased sales.

How Peer Opinions Influence Potential Customers on a Website

Peer opinions, in the form of reviews and testimonials, can significantly sway potential customers' purchasing decisions on a website.

When visitors browse products or services online, they often look for validation from real users. This feedback acts as social proof, diminishing doubts and reinforcing trust. Typically, people trust recommendations from others who’ve made similar purchases more than standard sales pitches.

Benefits of Showcasing Peer Opinions:

1. Builds Confidence: Seeing positive feedback from others makes new visitors feel confident about the product's quality and reliability.
2. Addresses Concerns: Reviews can answer common questions, providing potential buyers with essential insights and easing their concerns.
3. Enhances Credibility: A collection of honest feedback can elevate a brand's reputation, showing transparency and a commitment to customer satisfaction.

Visual cues, like star ratings and detailed testimonials on a website, offer a quick snapshot of a product's reception. This can be a deciding factor for an undecided customer, tipping the scales towards a purchase. Remember, customers value others' experiences and often rely on them to make informed choices.

By strategically integrating peer opinions, businesses can effectively bridge the gap between browsing and buying, turning potential interest into actual conversions.

How Does Effective Communication Enhance Customer Engagement on a Website?

Effective communication is vital for building strong relationships with your customers, especially online. When visitors know they can reach you easily, they are more likely to stay engaged and eventually become loyal customers.

• Make Contact Simple and Visible: Your contact information should be easily accessible. Display your phone number, email, social media profiles, and physical address—if you have a storefront—prominently on your site. This ensures that potential customers can reach out using their preferred method.
• Consider Live Chat for Immediate Interaction: Implementing a live chat feature can significantly improve user experience by answering questions swiftly. This instant support mechanism can solve minor concerns, smoothing the customer's path to purchase.
• Prioritize Transparent and Responsive Communication: Create a benchmark for excellent customer service by being transparent. If you can’t immediately address a question, manage expectations by informing them when they can expect a response. Use automated emails or messages to confirm receipt and provide timelines.

This level of communication not only builds trust but also encourages more prolonged interaction, keeping customers engaged with your brand. By ensuring you are approachable and responsive, you create an inviting digital presence that encourages conversion.

How Competitive Websites and Google Rankings Can Shape Your Website’s Taxonomy

1. Analyze Competitor Websites

Examining the websites of industry leaders can offer valuable insights into effective language and structure. By identifying the words and phrases popular among competitors, you can better understand how customers navigate and perceive products within your niche. This understanding allows you to tailor your website to meet user expectations, making it simple for visitors to find and purchase what they need.

2. Leverage Google Trends

Google Trends is a powerful tool for uncovering the popularity of specific terms related to your industry. By analyzing search trends, you can determine which terms resonate more with potential customers. This information enables you to fine-tune your product descriptions and categories, ensuring they align with what your audience is actively searching for. Peering into search data offers a competitive edge by helping you choose terminology that attracts more visitors and converts them into buyers.

By combining insights from competitor sites with search data, you can build a more intuitive and efficient website taxonomy that caters directly to your audience's needs.

Final Thoughts: Why Every Business Should Use Remarketing

Remarketing increases brand awareness, improves conversion rates, and maximizes marketing ROI.

Key Takeaways:

• Remarketing targets high-intent users who already showed interest in your business.
• Google Ads, Meta Ads, and Email Remarketing work together to bring back lost leads.
• Personalized, strategic remarketing boosts engagement and sales.
• Continuous optimization and A/B testing improve performance over time.

At Hatch Strategies, we specialize in remarketing strategies that convert visitors into customers. Whether you need help with Google Ads, social media ads, or email remarketing, our team can build a customized campaign that drives real results.

Want to bring back lost leads and increase conversions? Contact Hatch Strategies today, and let’s create a remarketing strategy that works! 🚀